Effective Date: 21-Jan-2026

Raksham (“we”, “our”, “us”) is a unified digital platform for pet e-commerce, veterinary services, and animal rescue operations. Raksham is owned, managed, and operated by Yellow Tree (“Organization”).

This Privacy Policy explains how we collect, use, store, and protect your information when you access the Raksham website, mobile applications (iOS & Android), or any services offered under the Raksham Platform (“Platform”).

By using Raksham, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to deliver e-commerce services, veterinary services, app functionality, rescue assistance, customer support, and safe platform usage.

1.1 Personal Information

• Name
• Mobile number
• Email address
• Shipping & billing address
• Profile details
• Payment-related information (processed securely through certified third-party payment gateways)
• Any other details you voluntarily provide

1.2 Rescue-Specific Information

• Photos/videos
• Situation description
• Precise or approximate location
• Time and nature of the emergency

This data is shared only with verified rescuers, volunteers, NGOs, veterinarians, or authorities to ensure appropriate rescue action.

1.3 Location Information

• Delivery & service availability
• Auto-fill address and service mapping
• Real-time GPS for rescue emergencies
• Sending alerts to nearby rescuers

Location permissions can be enabled or disabled anytime through device settings.

1.4 Technical & Device Information

• Device type & model
• Operating system
• Browser information
• IP address
• Crash logs
• Usage analytics
• Interaction history

This information is used strictly to improve platform performance, security, and user experience.

2. How We Use Your Information

• Processing and delivering e-commerce orders
• Secure payment handling
• Customer support and service personalization
• Veterinary consultations and home services
• Rescue alert processing and coordination
• Improving platform features and performance
• Preventing fraud and misuse
• Legal and regulatory compliance

We never sell or misuse your personal information.

3. Sharing Your Information

3.1 Service Partners

Payment gateways, courier partners, hosting providers, and customer support tools.

3.2 Rescue Partners

Verified rescuers, volunteers, NGOs, and veterinary professionals.

3.3 Legal & Safety Authorities

Shared only when required by law or necessary for safety or investigation.

3.4 Internal Teams

Managed by authorized Yellow Tree employees for operations, analytics, and support.

4. Data Security

• Encrypted data processing
• Secure servers
• Restricted access control
• Continuous monitoring
• Regular security audits

While we strive to protect your data, no digital system is completely secure.

5. Cookies & Tracking Technologies

We use cookies and tracking tools to enhance user experience, analyze performance, and remember preferences. Cookie settings can be managed by users at any time.

6. User Rights

• Access your personal data
• Update or correct your information
• Request data or account deletion (subject to legal limits)
• Manage app permissions
• Opt out of promotional communication

7. Children’s Privacy

Raksham is not intended for children under 13 years of age. We do not knowingly collect data from minors. Any such data identified will be removed promptly.

8. Updates to This Privacy Policy

Yellow Tree may update this Privacy Policy periodically. The revised version will be posted with a new effective date. Continued use of Raksham implies acceptance of the updated policy.

9. Contact Us

Organization: Yellow Tree
Platform: Raksham

E-203, Ground Floor, New Rajinder Nagar,
New Delhi – 110060

Phone: +91 9717422477 | +91 9818187867

Email: purnima@raksham.co